Constantia Flexibles’s packaging expertise can stop fake drugs and help combat malaria
WHO celebrates World Malaria Day 2017 / Constantia Flexibles’s new initiative: www.stop-fake-drugs.com
Every 45 seconds a child dies of malaria: a disease that can be cured with the right medicine. However, one third of all malaria drugs sold in Africa are counterfeit, containing nothing more than chalk or washing powder.
The United Nations Office on Drugs and Crime (UNODC) estimates that the market value of fake antimalarial drugs is over USD 400 million in West Africa alone. In Southeast Asia, some 36 % of antimalarial drugs are counterfeit drugs. Although prevention efforts have been significantly raised since the turn of the millennium, malaria still kills 650,000 people worldwide every year.
In order to end this tragedy, it is essential to take up the fight against counterfeit drugs. As pharmaceuticals in many developing countries are sold without any secondary packaging features, Constantia Flexibles highlights the importance of distinctive primary packaging.
Elaborate design features allow customers to spot the difference between original and fake medicine at a glance. Some examples include security pigments, holograms, and security foil. Being among the global industry leaders, Constantia Flexibles applies highly advanced technologies to make primary packaging “fake-proof.”
Pierre-Henri Bruchon, EVP Pharma Division, urges pharmaceutical companies to reduce their risk: “Counterfeit drugs offer higher profit margins than approved drugs and are thus becoming more of a focus of interest for organized crime. We warmly invite healthcare companies worldwide to join our campaign on www.stop-fake-drugs.com.
Also visit our website www.stop-fake-drugs.com to discover the latest news on the topic including a Twitter feed.
Constantia Flexibles is the world’s fourth largest producer of flexible packaging and labels. Based on the guiding principle of ‘People, Passion, Packaging’, some 10,000 employees manufacture tailor-made packaging solutions at 56 sites in 24 countries. Many international companies and local market leaders from the food, pharma and labels industries choose the sustainable and innovative products of Constantia Flexibles. www.cflex.com<