Meet Tom Lustig - Global key account manager Sab/Carlsberg/Asahi

Name: Tom Lustig

Location: Deventer, The Netherlands

Current Position: Global key account manager Sab/Carlsberg/Asahi

How long have you been with the company? 7 years

What does your typical day involve? Visiting customers mainly in Scandinavia and the key accounts, keeping track of all communication with the Global key accounts, finding new customers and new growth opportunities.

What do you like best about your job? The best part of this job is the constant changing environment in which we work and the travelling I have to do on a weekly basis. One day working on a new project, new designs or new customer and the next day it might be working on a tender, product development or in some cases a claim. This keeps me going and does not let you get bored even for a minute. Having the right CS and technical team behind me was a key factor in the successful projects we have done.

How did you get started in this industry? I worked with ITW Hi-Cone before I started working at Spear/Constantia and that job introduced me to the beverage industry. After only 2,5 years I was approached by Spear and was very quickly convinced it would be a great company to work for and I still think it was one of the best decisions in my career so far.

What are your favorite sports or pastimes? I have played volleyball for almost 25 years at high level and still enjoy playing the occasional tournament, but stopped playing 10 years ago. I also enjoy the odd jobs around the house that I usually do with my two sons now that they are big enough to help.

Do you have a favorite sports team that you root for? I love all kinds of sport and love watching our Dutch F1 driver Max Verstappen.

What would people be surprised to know about you? For some who read this it might be that I’m leaving the group on the 21st of July (hopefully my next best decision in my carreer), for most people it would be that I love fishing for Sturgeon.

What is your favorite band, movie, or book?  Favorite band is Sting and I don’t think that will ever change, I love all movies/series that even hint to SyFi like Dr Who, person of interest and of course Star Trek and Star Wars.

What was your favorite holiday/vacation? A recent 3 week holiday to china with my family was a highlight and seeing a culture change in 15 years’ time (when we last visited) was an experience on its own.

What’s the best career advice you’ve ever received? “The bitterness of poor quality remains long after the sweetness of low price is forgotten”


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