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Why are pressure sensitive labels gaining share in the craft market?

When you consider that the first time PSL was used in line on a beer product was a short 14 years ago, it is pretty astounding that it went from a 0% market share in 2003 to nearly 50% today.  So why such growth?

Simply put, when total system costs are considered, the technology is one of the lowest cost options and competitive with cold glue paper labels.  And that’s just the beginning.

The operational benefits of pressure sensitive are driving the expanded usage and further investments, we are just a year or two away from PS being the dominant decoration technology in the beer industry (it is already the dominant technology in wine, spirits, HBA, etc…).

A pressure sensitive label eliminates glue, set up time and change parts; increasing your through-put gains.  Not to mention the fact that PS labels have better durability in the ice chest and the distribution system, allowing for brand recognition from beginning to end.  Shapes do not add cost and it is seamless to change from one size or shape to another. 

Our pressure sensitive labels can be customized with many print methods and a large range of premium special effects to ensure that your brand will stand out from competitors.