Heineken Moderate Drinkers Wanted

Heineken is running “Moderate Drinkers Wanted,” an integrated global marketing campaign championing responsible alcohol consumption. Rooted in research that shows responsible drinking is becoming the preferred means of enjoyment for those 21+, Heineken® is using the campaign to encourage men to drink responsibly during their nights out by showcasing how potential partners may find those who practice responsible behavior more approachable. The “Moderate Drinkers Wanted” commercial brings together women in Los Angeles bars and the subway to sing a version of Bonnie Tyler’s 1986 hit “I need a Hero”.